Industry Performance

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Growth continues

The OMA generates performance reporting for the Out of Home (OOH) industry through the compilation of revenue results and share of advertising spend for its members, which comprises approximately 80% of the revenue generated by the channel.

OOH experienced its eighth year of consecutive revenue growth in 2017, posting a 6% increase on net revenue year-on-year, taking the industry’s revenue to an all-time high of $837 million, up from $789.5 million in 2016.

The demand for immediacy and flexibility continued to drive Digital Out of Home (DOOH) net media revenue upwards in 2017, representing 47.3% of total OOH revenue, up from 40.2% for the same period in 2016, and 28.4% in 2015.

Revenue

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Digital OOH Revenue Results

DOOH

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Performance by format and quarter

  • First quarter net revenue increased by 5.8% to $186.9 million, up from $176.7 million in 2016.
  • Second quarter net revenue increased by 7.0% to $197.5 million, up from $184.6 million in 2016.
  • Third quarter net revenue increased by 7.2% to $199.9 million, up from $186.4 million in 2016.
  • Fourth quarter net revenue increased by 4.5% to $252.8 million, up from $241.8 million in 2016.

  • Roadside Billboards (over and under 25 square metres): $332.6 million
  • Roadside Other (street furniture, taxis, bus/tram external, small format): $237.3 million
  • Transport (including airports): $135.0 million
  • ^Retail/Lifestyle/Other: $132.2 million

^ This category reports shopping centre panels, as well as all place-based digital inventory including office
media – covering inventory in lifts and office buildings, cafe panels, as well as digital screens in doctors’
surgeries and medical centres.

Note: Rounding has been used for numbers in this report.

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Economic

Commercial Economic Advisory Service of Australia (CEASA) reported the Out of Home share of advertising spend in 2017 at 5.9% of the $14.1 billion total spend.

percent share by media

Percent share by media

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Top Advertisers & Advertising Categories

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Results From Previous Years

  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
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