About Us

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Big, bold, and audacious... and 80!

The Outdoor Media Association (OMA) is the peak industry body for the Out of Home (OOH) industry. OOH is the acronym for advertising that you see outside of the home, across various locations which also includes indoor screens in office buildings, coffee shops, transit stations, etc.

The OMA represents companies who display the advertising, own the signs, and also companies who provide facilities and services to the OOH industry. OMA members represent approximately 80% of the OOH revenue generated in Australia.

This year, the OMA celebrates 80 years of industry representation. Founded in 1939 as the Outdoor Advertising Association of Australia, the original the membership was made up of entrepreneurial individuals as well as the first publicly listed OOH companies. Advertisements were for the staples at the time: tea, biscuits and beer, and were more often than not painted directly onto the sides of buildings and trams.

Flash forward 80 years to today: with signs delivering messages ranging from technology to finance to retail and more. OOH always has been, and still is, ubiquitous, innovative, entertaining, and effective; it invites conversation and helps connect people with their surroundings and communities, 24 hours a day, 7 days a week.

The industry has, over time, played an important role in the economy and liveability of cities. Today, over 50% of OOH revenue is returned to governments and landlords around Australia, ensuring a constant and ongoing reinvestment in technology and amenity.

The OMA is proud to be part of the OOH industry for 80 years; to be a partner and unifier, to showcase the best of the channel. The industry’s innovation over the last 20 years has ensured its legacy and relevancy well into the future.

The OMA's Mission

The OMA 's mission is to build a more sustainable industry for its members by promoting the OOH industry and developing constructive relationships with stakeholders. Its activities span four core functions: audience measurement and data management; marketing and communications; government relations; and member services including advisory and training programs.

Governance

  • The OMA is governed by a Board of Directors elected by the membership.
  • OMA members adhere to an industry Code of Ethics to ensure businesses operate responsibly and abide by the industry's regulatory framework.
  • To date the OMA has 35 members and operates nationally.
  • Prior to July 2005, OMA traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
  • Our constitution

Our Mission and Charter

To build a more sustainable industry for the OMA members.

The serve the OMA membership by promoting the industry and developing constructive relations with primary stakeholders.

Our Areas of Operation

The OMA comprises of three major areas:

MOVE – contact: Grant Guesdon

Government Relations – contact: Tess Phillips

Marketing – contact: Julie Jensen